Rising star Ruby Ibarra is a Filipino Californian rapper/femme-cee, music producer, and
spoken word artist, who documents social justice issues like immigration and trauma.
Born in the Philippines, Ruby spent the first 4 years of her life in Tacloban City before her
family eventually settled in San Lorenzo, California. Submerged in the melting pot of the Bay
Area, Ruby's adolescent years introduced her to a wide array of cultures, experiences, and
most importantly: hip hop, which resonated at every corner of her neighborhood.
Known for her sharp lyricism and rhythmic multi-syllabic flows, Ruby attributes her musical
identity to being a child during the 90s – constantly hearing Tupac, Eminem, and Wu Tang
Clan play on the radio and television, she instantly knew rap was the best way she could
express herself. Witnessing the "golden era" of hip hop during her formative years, she has
never forgotten the sounds that she was initially introduced to and quickly fell in love with.
In 2010, Ruby began releasing multiple videos on Youtube, which created a buzz after
several of those videos were featured on XXL Magazine and Worldstar Hip Hop. Her videos,
Game Up and Dosey Doe, each amassed over 100,000 views, eventually garnering the
attention of DJ Kay Slay, who gave her the nickname, "Hip Hop."
On December 12, 2012, Ruby released her debut mixtape, Lost in Translation, hosted by DJ
Kay Slay, which premiered that same night on Shade 45 Satellite Radio in New York City.
Since its release, Lost in Translation has accumulated over 50,000 Soundcloud streams and
nearly 100,000 digital downloads.
Her second album Circa91 was released in late 2017, with a tour kicking off in early 2018.